Dynamic Display Advertising
GIF Animation Banner Ad Design
The Challenge: Visit Mobile, Alabama, sought to refresh their digital display ad creative to align with their newly launched Simpleview website and increase user engagement through motion. The goal was to create ads that felt seamless with the new design and effectively capture attention, inspired by their recent promotional video. I collaborated with the Digital Strategist to conceptualize and design a series of animated GIF display ads.
Process:
Inspiration & Concepting: I analyzed the Visit Mobile promotional video to identify key visual elements and moments that I translated into engaging yet subtle animations for various ad sizes, focusing on smooth transitions and highlighting key attractions.
Prototyping in Figma: I created static prototypes in Figma to visualize the layout and key frames for each ad size, ensuring brand consistency with the new website's visual language.
Animation Design: I developed a 24-frame animation sequence for each ad size, carefully considering the timing and movement to capture attention without being distracting and ensuring a smooth visual flow.
GIF Creation & Optimization: Using an online GIF maker, I generated the animated GIFs, optimizing file sizes to ensure fast loading times across various devices and network conditions.
Outcome: The resulting animated GIF display ads provided a fresh, dynamic look that seamlessly integrated with Visit Mobile's new website, allowing users to quickly see more of what Mobile has to offer by showcasing five images in one ad.
